James from RSP Decorations joined the Trade Legends Podcast to share his experience in the painting and decorating industry. His knowledge stems from over a decade in business along with recognition at the highest levels, having won Painter of the Year at the On Tools Awards in 2023.
From Plumbing to Painting — James’ Unconventional Start
James fell into decorating after an unconventional path. Originally thinking he’d pursue plumbing, unpaid work experience led nowhere and he picked up a paintbrush instead. His first company job lasted half an apprenticeship before the 2008 recession, forcing James to complete his training elsewhere. From there, steady experience expanded his skill set over many years across both domestic and social housing projects.
Winning Painter of the Year at the On Tools Awards
While James says decorators rarely gain much recognition, entering awards changed that. Shortlisted for Painter of the Year in 2022, he won the following year, alongside the Mentor of the Year accolade. Such honours raise professional profiles but also add unwelcome pressure. Still, James sees real value in using platforms to showcase work and ethos to potential clients.
How Social Media Transformed His Decorating Business
Social media plays a major role in James’ marketing approach. He credits Instagram primarily for new business leads, as customers browse portfolios to gauge a business before hiring. Although time-consuming, regularly posting photos and videos offers a valuable, free promotional tool compared to paid advertising. Branding vehicles further extends his digital presence on the road.
Running a Trades Business — The Admin Reality
Dealing with customers comes naturally to James, but paperwork proved a constant struggle until hiring help. Getting home exhausted only to start invoicing or quoting drained motivation. Outsourcing freed time for family. Technology can also offer relief — tools like Powered Now help tradespeople manage scheduling, invoicing, and quoting on their phones.
The Reality of Tool Theft for UK Tradespeople
As with any skilled trade, painting requires a substantial investment in equipment, which is vulnerable to theft. Dust extractors, sprayers and sanders can each cost thousands, adding real financial hardship after break-ins. James advocates stronger manufacturer identification of tools to aid recovery. Stricter law enforcement is also needed while demand persists for cheap, stolen goods.
Training the Next Generation of Decorators
Beyond running his business, James dedicates time to training the next generation. Now on his third apprentice, the hiring process presents challenges for both employers and learners. College disruptions pushed completion dates back, costing time and money — a frustration shared by many trades employers across the UK.
The Skills Shortage Facing UK Painting and Decorating
Apprenticeships remain critically important amidst widespread skills shortages across the construction sector. Over half the painting workforce is now over 50, meaning experienced decorators may disappear without replacements in the coming years. James advises patience for newcomers — dedication will see them through to stable and fulfilling careers ahead.
James’ story outlines both the rewards and struggles within painting and decorating. From award recognition to the realities of tool theft and apprenticeship challenges, his well-rounded perspective benefits anyone considering a career in the skilled trades.